Originally published 08/2011
The major domestic auto retailers want to give you a new experience when you bring your vehicle in for service. Oh, you don’t go to the dealership, well, they’re changing things up to try to win you back. They’re taking a page out of the Japanese branding playbook by upgrading their showrooms and trying to create one look across their networks. Also, their installing perks to entice you. Dealerships are adding things like cafes and salons to give you a nicer experience than what has been engrained into the public’s mind of the typical dealership experience. Read more here.