Originally published 11/2011
South African cell providor 8ta has teamed up with One Digital Media (ODM) to bring a totally digital and interactive shopping experience to consumers at their 6 flagship stores, even when the store is closed! The walls of the store are covered with screens playing videos of the various products and services. There is a bar with working handsets, touch-screens, and displays where shoppers can find out more information about the phone model they are looking at. Even after hours the store is alive by using ODM’s “Whispering Windows” technology. Sensors in the store-front’s windows play aduio when they sense someone walking by. See more at ODM’s website.