Originally published 06/2011
The sinking ship that is Blockbuster has some new legal battles on the horizon. Since being purchased by Dish Network and hanging the Canadian division out to dry, the new ownership has told all of its former subsidiaries and licensees that they can no longer use the Blockbuster name. It’s suffice to say that the decision has pissed a few people off. In the US, NCR Corp. which runs Blockbuster’s DVD rental kiosks has filed a lawsuit to keep using the name. In Canada, it’s a similar situation with Dish telling the receiver in charge of the 400 stores here to stop using the name and all other intellectual property. The receiver is now fighting this issue in Ontario courts. This shows how powerful a brand name really is. Even when you are in bankruptcy protection your brand is still worth something.
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/05/ncr-sues-blockbuster-trust.html