Originally published 12/2011
Back in August we told you about Tesco creating virtual grocery stores on subway platforms in South Korea. Now P&G is doing the same in the Czech Republic by teaming up with mall.cz, the country’s largest online store. The P&G website has more.
Originally published 08/2011
Home Plus, a division of Tesco one of the worlds largest grocery retailers, recently gave South Korean consumers an scan while you wait option to do their grocery shopping. The walls of subway platforms were skinned to look like actual Home Plus store shelves. Each product on the shelf had a QR code attached to it and consumers sould grocery shop while they waited for their next train. Their order was then delivered right to their door when they got home from work. Read more here.